In an era of shady practices and controversial publicists, Butch Civilioni, a charismatic and ruthless image-maker in 1970s New York, gets a phone call that threatens to unravel his intricate plots and schemes. He is given a choice: solve a mysterious ransom puzzle or face lethal consequences. Against this backdrop of blurred lines between truth and illusion, Butch finds himself trapped in a dangerous game of cat-and-mouse where he is forced to confront his own morally ambiguous reputation and his fraying relationship with his sister, Didi.