Diamond Babu (Sumanth Shailendra) lives a brand-obsessed life, inheriting his fastidious brand sensibilities from his brand-conscious father. From the matches they light to the clothes they wear to funerals, every item is carefully chosen to be top-of-the-line. But when Babu falls in love with a woman who embodies everything his brand-centric life is not, he begins to question his values and make choices that defy his father's rigid expectations. His actions lead him on a journey of self-discovery, causing him to reassess his relationships and ultimately choose his own path forward.