Air Jordan has dominated the basketball courts and evolved into a fashion statement that embodies the intersection of sports and streetwear culture. This documentary-style film takes us back to the brand's early years, tracing the groundbreaking partnership between Nike's budding basketball division and the enigmatic Michael Jordan. From his humble origins in North Carolina to his meteoric rise in the NBA, we witness the birth of a cultural phenomenon as the Air Jordan brand emerges as an emblem of both athletic excellence and urban sophistication.